What's Up Buttercup

Northbound isn't just inspired by the outdoors—it's inspired by being Canadian. Designed in Canada, the collection draws on everything from mountain towns and back roads to vintage travel posters and classic Canadiana, creating clothing that feels equally at home around a campfire, at the lake, or on a Saturday morning in town.

Quality and comfort sit at the heart of every collection. Relaxed fits, durable fabrics, and uncomplicated styling make Northbound the kind of clothing you'll reach for without thinking twice. These are everyday favourites built for road trips, weekends away, and whatever adventure comes next.

What we especially appreciate is the company's commitment to staying connected to the communities that inspire it. Northbound proudly supports independent retailers in small towns across Canada and works with local charities to help protect the places that make this country special. It's a refreshingly authentic Canadian brand—and one that feels right at home in the mountains.