The Kick It

Founded in Los Angeles in 2010, Mother has become one of the most recognisable names in premium denim, with a devoted following and a style all its own. The fits are distinctive, the washes thoughtfully developed, and the details never quite ordinary. Alongside its much-loved jeans, the collection includes easy essentials and statement pieces that share the same confident, slightly irreverent spirit. Mother knows denim, but it also knows that what you wear should feel like you. For those in the know, the name says plenty.

Mother started in Los Angeles in 2010, founded by Lela Becker, previously of Citizens of Humanity, and Tim Kaeding, who had worked at 7 For All Mankind and Gap. Between them they had decades in premium denim, and they built Mother around a clear point of view: soft, flattering jeans with real personality.

Production stays close to home, made within fourteen miles of the brand's Los Angeles studio. The fabric is notably soft from the first wear, and the fit holds its shape through real, everyday use. Even the naming convention sets it apart: each style carries a persona rather than a size descriptor, a small detail that says a lot about how the brand sees itself.