Conway Buffalo Plaid Coat

Z SUPPLY started in 2013 with a pretty simple idea — that everyday wear could actually be really well made. Co-founded by Greg Garrett, a veteran of the surf and apparel industry, and John Zhao. The brand is rooted in the laid-back, effortless spirit of Southern California. It all began with one exceptionally well-designed pocket tee, and then grew to encompass ready-to-wear and loungewear that get the basics exactly right.

If you’re looking for pieces you’ll genuinely live in, Z SUPPLY is one of those brands that quietly delivers. The fabrics stay soft, the fits are easy but flattering, and everything layers effortlessly into your wardrobe. It’s the kind of investment that pays off in how often you actually wear it.