Blurred Teddy

EMU Australia started in 1994 in Geelong, Victoria, a region known for little else but wool, which is exactly the point. The brand grew out of a century-old sheepskin tannery, so the materials knowledge was already there before the first boot was made.

Everything comes back to the same two materials: Australian sheepskin and merino wool, chosen for warmth that doesn’t rely on bulk. The boots are built to be worn for years rather than a single winter, and the same philosophy carries into the accessories: hats, gloves and scarves in merino wool, made for actual cold rather than looking cold-weather adjacent.