Apricot

Apricot is a British indie label out of London with a talent for making fashion look like a splurge while leaving you room in the budget for a matching bag. Designed in London and drawing inspiration from global travel and cultures, the brand is known for its signature prints — playful, considered, and very much of the moment. What we love about Apricot is that it always looks fresh and current, without asking you to make an investment.