Suki Wide Leg Jean

Silver Jeans Co. launched in Winnipeg in 1991, but the story behind it goes back further. The Silver family had been making denim in Canada since 1921, through Western Glove Works, before Michael Silver and designer Allan Kemp decided to build a label of their own. Their first style, a unisex jean called the Frisco, went on to sell two million pairs.

Fit is the whole point. Decades of denim-making means Silver Jeans has had time to get the curves, the rise and the stretch right, across styles that actually hold their shape through a day of wear. It’s the kind of expertise that only comes from doing one thing for a hundred years.