Serena Cropped Cardigan

Paper Label started in Vancouver in 2013, founded and run by women, built on three guiding principles: design with purpose, produce responsibly, and maximize wear. It's a proudly Canadian brand, working in organic cotton, recycled fibres, and natural blends like merino and alpaca.

What keeps us coming back is the fit. Clean, unfussy cuts that actually flatter, in fabrics with real weight and softness that hold up wash after wash. These are the basics you reach for on repeat, not the ones that end up at the back of the drawer.

We've carried Paper Label for years for exactly this reason: great fabrics, great cuts, and the kind of basics you wear again and again. A Canadian brand doing it right.