Paloma Marine Wide Leg Cords

Mavi has been making denim in Istanbul since 1991, and it has spent more than three decades refining the fit. The name means blue in Turkish, which is about as direct as a denim label can be. Today the brand is one of Turkey’s best-known jeans makers, with a presence in cities far beyond its home market.

The attention is in the washes. Mavi’s denim is hand-washed for a soft, lived-in feel from the first wear, so there’s no long break-in period. The fit is designed to hold through a full day on your feet, and the colours have a Mediterranean ease that keeps them from feeling stark. Good jeans should look like they have a history before you have one.

Mavi has deep Canadian ties and flagship stores in Vancouver and Montreal, and it has been a familiar name to Canadian shoppers for years. For a town where the weekend often starts on a trail, we think it’s the kind of denim that earns its keep.