Pull Joni

Gentle Fawn has been quietly getting everyday clothing right since 2003. Designed in Vancouver by husband-and-wife team Danny and Carla Hogg, the Canadian label has earned a loyal following with soft fabrics, effortless silhouettes, and the kind of thoughtful details that make getting dressed easy.

What makes Gentle Fawn feel different is how personal it still is. Carla continues to try on and approve every piece before it goes into production, helping ensure each collection delivers the comfort, fit, and wearability the brand has become known for.

From relaxed knitwear and easy separates to dresses you'll wear on repeat, Gentle Fawn creates clothing that feels current without chasing trends. It's a refreshingly down-to-earth Canadian success story—and one we're always happy to support.