Gema Cashmere Hoodie

NOTSHY has been making cashmere in Paris for twenty-five years, and the name is a fair warning. This is a label that has never treated cashmere as something to keep quiet and beige.

The fibre is sourced in Inner Mongolia, and the brand handles it with real confidence. Alongside the knits it is best known for, the poncho jumper, the coats and the scarves, NOTSHY works cashmere into perfectos, trench coats, blankets and travel bags, and pairs it with leather, suede and lace. The colour runs bold, the shapes are modern, and the result has a chic, slightly irreverent Parisian spirit.